Published at Saturday, 30 November 2019. Color Scheme. By Simone Dossantos.
For many people, turquoise is the color of summer, so combining it with a soft, sandy shade creates a natural, harmonious balance. This neutral color wouldn’t win any prizes on its own but when laid alongside turquoise it becomes warm and golden. You can almost smell the salty sea breeze!
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
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