Published at Friday, November 29th 2019. by Bernelle Lejeune in Color Scheme.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange red sets off the purple undertones of the pink. Include white to keep it crisp.
Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
Color knowledge can help you to make better choices in terms of buying clothes, shoes, decorating your home, even everyday communication! Life, in general, can be easier when you know what color goes with what.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
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