Published at Saturday, November 30th 2019. by Laurene Gonzalez in Color Scheme.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
This is a combination of 2 to 5 (ideally 2 to 3) colors that are to each other on the color circle. It creates a calming, likeable impression. Here’s an example of combining analogous muted colors: yellow-orange, yellow, yellow-green, green, blue-green.
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
The classic pairing of blue and orange never fails to inspire; it is another good example of when opposites attract. The cool tones of blue emphasizes the warmth that orange radiates. This pairing is often found in nature too and is meant to be comforting and familiar to the human eye.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
Color knowledge can help you to make better choices in terms of buying clothes, shoes, decorating your home, even everyday communication! Life, in general, can be easier when you know what color goes with what.
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