Published at Saturday, 30 November 2019. Color Scheme. By Patience Fleury.
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
The classic pairing of blue and orange never fails to inspire; it is another good example of when opposites attract. The cool tones of blue emphasizes the warmth that orange radiates. This pairing is often found in nature too and is meant to be comforting and familiar to the human eye.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange red sets off the purple undertones of the pink. Include white to keep it crisp.
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